webart_stairs_01

Stairs Project: A nonlinear system

 

The Project: It is a media object that demonstrates the sensitive dependence of conditions, where every change in a nonlinear system results in a different narrative. The dynamical system displays sensitive dependence on conditions but results as a unique storyline for each viewer.

The Technical Side: The movie is never-ending, never-repeating. It is generated by 4 videos and 1 random variable that decides whether the user moves up or down the stairs. The RND movie checks on every decision, what floor the viewer currently is on and calculates the new floor number he will be on.

http://webart.logic2magic.com/stairs/

webart_modern_times_01

Modern Times Part 2

The Background: Modern Times is a 1936 comedy film by Charlie Chaplin that has his iconic Little Tramp character struggling to survive in the modern, industrialized world. The film is a comment on the desperate employment and fiscal conditions many people faced during the Great Depression, conditions created, in Chaplin’s view, by the efficiencies of modern industrialization.

The Project: Modern Times Part 2 is a project that tries to alert the viewers about today’s Great Depression, by using original movie material from Chaplin’s masterpiece and RSS feeds.

The Technical Side: The movie is a never-ending, never-repeating loop. It is generated by 5 random variables and its content comes from RSS news. Through its modular structure, the RND movie can be expanded at any desired time.

http://webart.logic2magic.com/moderntimes2/

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Swisscanto – online crossword puzzle

The Swisscanto online crossword puzzle project stands for, “If you have a good bank, you will have more free time !”. To communicate this message we developed the biggest ever made crossword puzzle in Switzerland, where all players join forces to complete the 2500 questions in three languages. On this project we had mainly 3 difficult tasks to overcome:

  1. We learned that most puzzle creating software are only able to export 200 questions into 1 file and importing 12 single files into the database was just the first technical challenges, joining the 12 Files into 1 big puzzle was only possible by manual labor.
  2. Developing a system that offers good performance on this multilplayer platform.
  3. Everyone is used to fill out crosswords on paper, but how would we develop a navigation and game play that offers the same experience.

After 2 month the puzzle was solved over 50 times, exceeding all expectations.

Project information:
Technology: Html | As3 | Mysql | Javascript | Xml | Php
Url: http://swisscanto-zeit.ch/
Client: Swisscanto
Design Agency: Sflb
Development Agency: Station

webart_twitter_01

Twitter’s silent film

“Google before you Tweet is the new think before you speak !”, Sentences like this one, give us a clear message that Twitter is todays communication platform. By connecting one famous silent film (1927 – Robinson Crusoe version of Daniel Defoe’s novel Robinson Crusoe) and Twitter, I try to establish a connection between almost 100 years of media history. The 4 characters in the film are the speakers of todays top tweets (tweets updates every 30 sec. using Twitter RSS Feeds) and topics, while they are sailing over the Atlantic ocean.

http://webart.logic2magic.com/twitter/

The First Major Motion Picture Made For The Internet

GIRL WALKS INTO A BAR connects a group of apparent strangers over one night across ten bars throughout Los Angeles. Zachary Quinto stars as a dentist who teams up with a feisty would-be assassin (Carla Gugino) to put the final touches on the plan to kill his wife. Once he makes a play for the assassin’s payment, he unknowingly sets off a chain of events that fuels a crosstown journey through the many lounges, bars, strip clubs and the occasional nudist ping pong clubs scattered across Los Angeles. By turns funny and heartbreaking, this sharp-witted comedy features ten interconnected vignettes that build to a revealing finish.

Source: http://www.youtube.com/watch?v=7D4yQPQfFQM

parisienne_01

Parisienne Projects

2011 started out with the challenging task of rebuilding the “parisienne.ch” website and developing a iPhone app called <…ienne>. After receiving a introduction to the brand and its 120 years long history, we understood the challenge this was going to be. Parisienne is a brand that distinguishes itself by creative ad campaigns, such as short films produced by internationally renowned film directors, including Jean-Luc Godard, David Lynch, Emir Kusturica and the Coen Brothers.

The new website:
The marketing world of Tabaco is quit different then what we were used to. Everyday important functions like SEO, indexing the webpage, easy access and branding, are not only not desired as well as they are forbidden. The message is very clear, we don’t convince nonsmokers to smoke, we only want to win market share within the group of smokers. For this purpose the whole webpage is behind a login screen and if you wish to register, you will have to confirm that you are a smoker and prove that you are above 18 years of age. Structure wise the goals for the new webpage were to free it as much as possible from flash technology, and recreate the entire navigation system. If you are a smoker in Switzerland and older then 18, have a look.

The <…ienne> tool:
The iPhone app was built around the revolutionary marketing concept of changing the brand name depending on your address. If the user orders 3 pack’s using the <…ienne> iPhone app, he gets to select the name that will be printed on them. The user can select any of the 4000 city names of Switzerland, and like this receive at home 3 packs of  “Zürichienne” or “Berninenne” instead of the typical “Parisienne”. The iPhone app is built on 3 simple steps: Locate you address; give you a live 3d preview of what you get; edit the address or complete the order. As a extra feacher we build in a geo-location game, where you will have to pinpoint a selection of 10 random cities in Switzerland, and get rated for you accuracy.

 

Project information:
Technology: Html | As3 | Mysql | Javascript | Xml | Php | Xcode
Url: http://www.parisienne.ch and http://itunes.apple.com/ch/app/ienne/id421393810?mt=8
Client: Bat
Design Agency: Formeldrei
Development Agency: Station